The cookie monster myth!
Cookies have developed a bad reputation over the years, portrayed as invisible, digital extensions of the big brother society. Yet, the reality is very different. Used responsibly and ethically, cookies help companies and organisations to make life online quicker and easier for people. Please read on for more information on what cookies are and how we use them.
What are cookies
- To make sure our website runs smoothly while you are using it and to improve navigation.
For example: You can use the back button on your browser to return to the last page you visited because of one of the cookies we use.
- To gather information on how you arrived at our website and then used it. This way we can learn more about what people want to know and in what order.
For example: We can use the data we gather to change the layout or position of a webpage, to make it easier for people to find and use.
- To find out which of our online adverts and messages work. The internet is a noisy place and the less unwanted noise we create, the better. For example: We can determine which Facebook and Google ads make a connection with people and ditch the ones that don’t.
- To deliver personalised information based on what someone has previously shown an interest in, or where a client is at on their journey.
For example: We can identify if you have already begun a pension review with us and tailor our website with information we think will be most useful for you.
Introducing the types of cookie that we use
How to block or remove cookies
When was the last time you visited a website and quickly became frustrated with it?
A website can contain all the useful information in the world but it’s next to useless if the customer journey is slow or illogical.
Cookies play a vital role in making sure our website is quick and easy for people to find and explore. We get that cookies are not for everyone, though.
If they are not for you, then it is easy to block or remove the cookies we use by changing the settings on your browser. There are plenty of sites that will help you to do this, such as allaboutcookies.org
Please remember that blocking or removing cookies could make your website journeys slow and difficult.